| 90% | 9 out of 10 buyers are more likely to purchase a product or service after reading a positive review… |
| 270% | Displaying 5-Star reviews on your website can increase your conversions by over 270%… |
| 94% | of consumers report that positive reviews make them more likely to do business with that company… |
| 67.5% | of buyers find reviews very valuable when they were written within the past 3 months. That number drops by 20% if reviews are 3 to 6 months old. |
| 99.9% | of consumers say they read reviews when shopping online… |
| 57% | of consumers read reviews before going to a brick & mortar business… |
| 98% | of consumers feel that reviews are an essential resource when making purchase decisions… |
| 100% | Ratings and reviews have become the most important factor impacting purchase decisions; more important than price, free shipping, and recommendations from family and friends… |
| 120.3% | Analysis has found that when a shopper sees positive reviews about a product or service, it increases website conversion rates by 120.3%. |
| 100% | It has been determined that the more reviews a brand has, the higher the opinion of the brand will be. |